Freedom424 was going through various changes and updates as an organization. With the growth and bringing on a marketing manager; they came the realization that even though they had an awesome logo that had been in use for years, their visual identity was all of the place. They had 10-15 different fonts being used, various shades of red (their primary color) were being used, and everything they did both internally and externally had no cohesion making it hard for people to make instant connections and build rapport with Freedom424. We sat down and worked through how they wanted to represent themselves and how they wanted to make their target audience react, and were able to create a structured visual identity to accompany their logo, and give their team the confidence and creative freedom to create assets while staying true to the voice of the organization.