WGU Back to
School Campaign
WGU, a non-profit, online university needed launches an annual summer/fall campaign targeting prospective students towards the end of summer to piggyback off of the time families are gearing back up for the start of the school year. The “Back to School Board” campaign was a concept based on the back to school boards generally associated with elementary aged students on their first day back to school. I came up with the general concept and visual style, and worked with our house team to direct the accompanying photoshoot for this concept.
Initial brainstorming
Other concepts Presented
