Freedom424
Visual Identity

Freedom424 was going through various changes and updates as an organization. With the growth and bringing on a new marketing manager; they realized that even though they had a recognizable logo, their visual identity had no cohesion. We sat down and worked through how they wanted to represent themselves and were able to create a structured visual identity to accompany their logo, and give their team the confidence and creative freedom to create assets while staying true to the voice of the organization.