Alliance for
International Exchange

For Alliance for International Exchange, the challenge was evolution, not reinvention.

With a legacy brand dating back to the 1990s, the goal was to create a visual identity that honored the organization’s credibility while aligning with its future direction. I collaborated closely with the Alliance team to develop a bold, modern logo and a flexible design system, then translated that vision across a comprehensive set of assets, ensuring consistency, scalability, and a stronger presence across all communications.

Following the rebrand, I’ve continued to partner with the Alliance team as an ongoing design consultant, supporting brand strategy and developing additional large-scale assets to help the identity evolve and perform across new initiatives.