WGU
Commencement

For Western Governors University’s nationwide commencement series, the challenge was scale and consistency, designing for multiple events, venues, and audiences while maintaining a unified brand experience.

I partnered with the organization’s events team to concept and execute a flexible visual system that translated across stadium environments, digital platforms, and printed materials. From large-format environmental graphics to detailed guidebooks and motion-ready signage, I produced hundreds of assets designed to amplify the excitement and emotional weight of commencement, while ensuring brand integrity at every touchpoint.

I also collaborated closely with on-site stadium teams to adapt and implement designs across a range of major venues, including Smoothie King Center, Gas South Arena, UBS Arena, Globe Life Field, Climate Pledge Arena, TD Garden, NOW Arena, and KFC Yum! Center, ensuring each space delivered a seamless and impactful brand experience.