Run4TheirLives

Freedom424, a local non-profit that focuses on education and prevention of human trafficking, hosts annual 5k races in four different cities across the country to raise money for the organization, and was looking to grow their reach into other cities. To accomplish this, they wanted to create a visual identity specifically for the race series. The new brand identity needed to still connect to the organization itself, but still have its own unique look and feel. Along with the branding, we created various assets that would be used in marketing efforts for the race, and merch/apparel for the actual race day.