“Your Turn starts now” Campaign

Overview:

A national summer campaign for Western Governors University designed to drive fall enrollment by inspiring prospective students to take the next step in their education journey.

Role:

Concept Development, Creative Direction, Art Direction

Description:

Developed as a national summer campaign for Western Governors University, Your Turn Starts Now was designed to drive fall enrollment by turning intention into action.

The core challenge was building a concept that could flex across multiple funnels, channels, and asset types; without losing impact or cohesion. I led the campaign from concept through execution, creating a bold visual and tonal direction that cut through the noise of traditional higher-ed marketing.

From broadcast TV to digital and social, I art directed a range of deliverables in close collaboration with editors and production teams, ensuring every piece felt consistent, purposeful, and aligned with the central idea. The result was a scalable, high-impact campaign built to engage audiences at every stage and motivate them to take the next step.