“Your Turn starts now” Marketing Campaign

For Western Governors University, Your Turn Starts Now was a national summer campaign designed to drive fall enrollment by turning intention into action.

The core challenge was building a concept that could flex across multiple funnels, channels, and asset types without losing clarity, impact, or cohesion. I led the campaign from concept through execution, establishing a bold visual and tonal direction designed to cut through the noise of traditional higher education marketing.

As creative and art director, I developed and oversaw a wide range of deliverables spanning broadcast, digital, and social platforms, collaborating closely with editors and production teams to ensure consistency and intent across every touchpoint. The result was a scalable, high-impact campaign built to engage prospective students at every stage and motivate them to take the next step in their education journey.